Our Executive Team

Our team is a diverse, global group of professionals with a mission to promote optimal health solutions through their vast experience in the industry. As strong believers in leveling the economic playing field and empowering individuals through opportunity, our team enthusiastically supports the direct selling distribution channel.

Ray C. Carter, Jr.

Founder, President & CEO

For over 30 years, Ray has directed growth in both private and public direct selling companies, from start-ups to Fortune 500 firms. Throughout his distinguished career, Carter has demonstrated extraordinary vision and business acumen that embraces all aspects of corporate management, including product development, procurement, manufacturing, sales and marketing, corporate administration, information systems and finance.

Much of Ray’s career has been focused on creating and marketing cutting-edge health and wellness products, most recently pioneering and launching a new category of dietary supplement called stem cell nutrition to support the body’s natural renewal system.

A native of southern New Hampshire, Carter received a Bachelor of Science degree in Business Administration from the University of Maine in 1985 and graduated with honors from Southern New Hampshire University with a Master of Business Administration in Management in 1990. His facility with languages has enabled him to address international gatherings in more than a dozen native tongues.

Dr. Mira Gadzala

Chief Science Officer

Dr. Gadzala has three decades of experience in formulating natural dietary supplement products and is the founder of BioCell Rejuvenation™, a consulting, research and development company in the field of alternative health and vitamins. Her most recent work involves researching and formulating advanced stem cell nutrition products.

Dr. Gadzala holds a PhD degree in Holistic Nutrition, a Master of Sciences (MSc) in Cell Biology and pursued a doctoral degree in Cell Biology. She has been granted a full Board Certification as an Alternative Medical Practitioner (AMP) by the American Alternative Medical Association and holds two prestigious designations: Registered Orthomolecular Health Practitioner (ROHP) and Registered Nutritional Consultant Practitioner (RNCP).

Dr. Gadzala is a member of several health organizations, including the American Alternative Medical Association and International Organization of Nutritional Consultants (Canada, USA), and has served on the Advisory Board of the “Cellular Health Communication” magazine (US) and as a primary member of the Institutional Animal Care and Use Committee (IACUC) at a California-based vitamin research company.

David Casanova

Sr Vice President, Global Sales & Marketing

David has over 30 years of experience in the direct selling industry. His strength is in creating highly motivated, customer-oriented teams worldwide. He began his career with Amway and he also worked as an executive with other major industry players such as Nuskin and Natura. David also has many years of start-up company experience, successfully growing organizations from the ground up.

David has lived and worked around the globe, with special talents and experience in growing the United States and Latin American markets. He excels at understanding and supporting field leaders with marketing initiatives to help them achieve high-performance levels. David is bilingual in English and Spanish.

Nick Panza

Vice President of Operations

In 2010, Nick founded a home security company based in South Florida. For five years, Nick grew the business domestically by providing customer support and service in over 15 states. At its height, the business generated over 3,000 new customer contracts in a single year.

Nick has a successful track record in team sales training, customer acquisition, targeted marketing strategies, and call center logistics. In 2015, Nick expanded operations to the Philippines by partnering with an Associate Judge of the Sandiganbayan court, a special appellate collegial court in the Philippines. The expanded operations included marketing and lead generation with over 150 employees. During this time, Nick developed sales and marketing campaigns as well as customer support protocols for several US based and international clients.

Svetlana Nedkovska

Managing Director, Europe

Svetlana has over three decades of business experience in large international companies, mostly in the direct selling industry for the European region. Based in Bulgaria, she brings passion to our business and is a truly inspiring leader and community charitable volunteer.

Svetlana holds a Master’s degree in Industrial Management, and a Master’s degree in Organizational Psychology & Consulting. She is a Certified Mediator, an experienced business and organizational analyst and consultant. Svetlana is fluent in English, Bulgarian and Russian.